Reflection – 100 sketches

Ever since we did the one hundred project in Dominique's class in first year, generating a hundred ideas became a much less daunting task and I found it surprisingly easy to sketch my logos. Although about ninety percent of them are really bad ideas, I feel that the point of generating a hundred is to … Continue reading Reflection – 100 sketches


Reflection – brief and moodboards

The process of mood boarding for myself was interesting, It was the first time that I've made a mood board that felt entirely incoherent — most of the time when I'm moodboarding, I'm doing it to achieve a certain aesthetic that fits a specific brief. This time, however, I was making a moodboard that was … Continue reading Reflection – brief and moodboards